Sales POP - Purveyors of Propserity
🎧 CRM: Measuring Sales Effectiveness

🎧 CRM: Measuring Sales Effectiveness

No matter the discipline, you want to be effective. If what you’re doing isn’t effective, or moving you closer to your ultimate goal, there’s absolutely no reason to continue doing it. The struggle for salespeople becomes measuring sales effectiveness. It’s not as easy as counting calls or totaling revenue. It’s important to break down the process and analyze your performance at each step. John Golden interviews Anthony Stears on how to measure sales effectiveness with assistance from a CRM software.

This podcast is also a recorded live event you are welcome to view here: CRM: Measuring Sales Effectiveness in Calls

iTunes Podcast 

🎧 Impact of Lead-to-Closed/Won Process on CRM Data Quality

🎧 Impact of Lead-to-Closed/Won Process on CRM Data Quality

Here we are interviewing Frank Donny who is an experienced executive with more than 25 years of marketing and sales operations leadership. He owns the ability to integrate process and rigor into daily team workflows and provides a pragmatic foundation for business decisions, long-term relationships, and achievement of strategic objectives.

Here we will be talking about the following queries:

• What is the meaning of lead to close one process adoption?

• How to bring a consistent understanding to get better outcomes in sales?

• The buyer’s behavior changes as well as the dynamics of the market so the sales process is something that you need to keep on revisiting regularly. How to manage that?

• Sales management and sales managers put their focus on last stage opportunities trying to help them over the line and don’t spend enough time working with the salespeople on qualifying properly at the early stages. How to tackle this issue?

Franks also believes that that probability is not the right way to go when you are looking for the most accurate sales forecast. Probability and weighing just aren’t adequate on the front line.

iTunes Podcast 

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.