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What do we always hear about leopards? Right. They never change their spots. Or do they? Post-COVID, there’s been tremendous emphasis on the many changes that clients and prospects have gone through. A critical topic. Understanding the changes in client needs and pains directly impacts your ability to serve them effectively and win their business. ... Read Post
Selling in a Knowledge-Economy The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people’s hands, to learning how to manage ... Read Post
What to post on Instagram is a persistent, puzzling question. Instagram posts are where you showcase your brand identity, display the products or services you sell and also engage your Instagram followers and offline customers. Your Instagram feed is almost like a brand portfolio and it is precisely this, which decides whether a profile visitor ... Read Post
Hotel owners and managers all face the same concern – how to increase the rentability and profit of the property. No matter how popular a hotel brand becomes, this remains one of their top priorities. Right now when the market size of the hotel sector is bigger than ever (1.22 trillion according to Statista), beating ... Read Post
“Never judge a book by its cover.” Albeit this proverb makes a lot of sense when it comes to most real-life situations, it doesn’t quite work with E-commerce websites. When you visit a website that appears so unprofessional, has a poor design, and everything on it looks malicious, the chances are that you will exit ... Read Post
The next aspect of account management we need to consider–one that is vitally important–is application integration. Digital transformation is definitely accelerating across industries, according to Mulesoft Research’s 2021 Connectivity Benchmark Report. This study was conducted with 800 IT leaders throughout the world. Of these, 77 percent say that failure to transform will impact revenue. Yet ... Read Post
Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building, identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales. With so many strategies and tools available for small business marketing, it ... Read Post
The COVID-19 pandemic disrupted almost all industries and caused unprecedented damage to our economy. What started as a health predicament evolved into a global crisis, leaving everyone struggling in its wake. For aspiring food entrepreneurs, starting a business during these uncertain times is no easy feat, but it’s not impossible. Despite being shaken, the industry ... Read Post
