In port cities, we see the massive mooring lines that securely tie huge ships to the docks. Getting those ropes down to the piers from the giant vessels was a problem that inventive sailors solved long ago by wrapping the roping around itself at the ends, creating what looked like monkey’s paws. These were heaved ...
Millions of leaders and sales professionals have given thought to, and set ambitious goals for 2019. It’s that time of year. Many may be getting to the gym, taking a break from drinking, eating healthier, showing up on time and contributing more to a company and team meetings. Changing embedded habits is not easy. It’s ...
You love your company, your product, your prospect and you talk…and talk…and talk. Does this sound like you?
Promise or Goal? The old year has come to an end, and we’re in the first days of the new year. Most people are looking back at their recent past, weighing successful and missed opportunities and achievements, and making plans for the upcoming year. This is a very good thing, only when looking back at ...
The First Sale When you work in sales or any business for that matter have you ever stopped to think about the first sale you made? You cannot underestimate the power of the first sale. So why is the first sale so important? The reason it’s so important is that the first sale is not ...
In this our next in this series on the biggest mistakes you can make today in B2B sales, we’re going to talk about hard selling—you know, that pushy, insistent, “wear-‘em-down-till-they-buy” approach from years gone by. Or, rather, we’re not going to talk about it. For in today’s sales world, it doesn’t work at all. Today ...
In most B2B sales you are rarely selling to just one person and even if you are, it is rare that they are making the decision without being influenced by others or perhaps even having to get final sign-off from above. The best way to navigate this challenge is to uncover and then layout the ...
Social listening is a valuable tactic for B2B brands. It’s honest and authentic and delivers a host of benefits. It can enhance reputation management, improve product development, and provide helpful consumer insight. But social listening can also be used to boost your sales strategy. Let’s break down the what and why of social listening, and ...
