In our last article, we took up the fact that one type of CRM administrator acts as an architect of the CRM for the company. We’re going to now go into detail with the concepts this person needs to deal with in properly setting up CRM. Working Out Company Structure As described in the last ... Read Post

Upon attending the first business event, I began to wonder what I was doing there long ago. The speaker suggested that we only move forward with what complements our feeling of purpose and passion. At the time, I was so business-driven, I thought that was nonsense. But we all make errors, and if willing, we ... Read Post

Earning the loyalty of your customers should be a top priority for your business, especially if you are in an industry that is highly competitive. Customer loyalty measures how likely a customer is to do business with your brand again and again. It’s important to have loyal customers because they are the ones who will ... Read Post

Today, virtually every business is overwhelmed by data. But of all the kinds of information being created and flowing into organizations, unstructured content is, unsurprisingly, the most difficult to manage. Composing between 40 and 80% of an organization’s data flow, depending on the size and industry, unstructured data is the fastest-growing type of content, and ... Read Post

The understanding of Pipeliner CRM features must go well beyond simple, functional explanations. Just understanding mechanical functionality doesn’t necessarily mean you’ll really grasp the product and all that it means, which is why I’m now writing this series on the concepts behind Pipeliner CRM functionality. To begin with, there are three distinctly different types of ... Read Post

Increasing sales and creating a customer base are essential for ensuring your small business’s growth and success. However, in a competitive market, which is always the case for small businesses, those things are challenging to achieve. Besides, building customer loyalty is equally important to gaining new customers, as repeat purchases also contribute to increasing your ... Read Post

There are a number of different ways that a person can invest in gold nowadays. It is something that attracts a large amount of interest from a lot of people in the USA given the fact that the price of gold has been steadily increasing over the past few years. Some are relatively accessible even ... Read Post

The coronavirus pandemic has unquestionably caused a massive change in all aspects of life. The way people live and work now is quite different compared to pre-Covid. One of the biggest changes caused by the pandemic has been the work from home model. What was once an option has now been made a necessity. The ... Read Post