While you’ll certainly want to monitor how many website visitors you get each month, perhaps a more important metric is your conversion rate, as this will show you whether those visitors are actually becoming customers. You want to keep the number of people leaving your website without spending money with you as low as possible. ... Read Post

No doubt every small business desires a constant inflow of value consuming customers. While this is great for any business success, it also keeps most business executives in a rat race.  As a small business owner, maintaining a steady cash flow was most important to me. I had thought the only way to remain in ... Read Post

Going from being part of a team to becoming the supervisor can be a difficult transition. Knowing how to continue your relationship with the people you worked with is important in your new role. Read on as we break down ways to make the transition easier for you. Have One-on-Ones with Your Team Members Transitioning ... Read Post

A lot of small business owners start with little knowledge of business, and that’s a big handicap. As a result, they often end up making costly mistakes. In some cases, these can be minor setbacks, but in others, it could mean the end of their business. This is probably why an estimated 20% of all ... Read Post

Color has long been a vital part of marketing. It appeals to people both aesthetically and psychologically and has been proven to influence customers’ buying decisions. Companies even pay to study the effects of different colors on consumers and audiences. This helps them make decisions about packaging, marketing, and even website and interior design. Choosing ... Read Post

One unique advantage a salesperson can embrace is to inject humor in meetings as appropriate. Consider the effect laughter has on a conversation. People tend to relax, new ideas come forth, and the relationship tends to build further. Most often, memories and experiences will come forth before returning to the seriousness of the conversation. The ... Read Post

As we move forward on our “Win Together” series, I wish to touch upon the name of the operating system on which we run Pipeliner: Ubuntu. Ubuntu is named for the Nguni word ubuntu, which translates to “I am what I am because of who we all are.” It’s a small planet we share. If ... Read Post

Do you know when the first email marketing mail was sent? It was in 1978, and it resulted in a whopping $13 million in sales. So what was there in the mail that made such a passive income? Are you also interested to know more about email marketing? Stay hooked with us to get a ... Read Post