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In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience, and the battle between the “suite” approach, and the best-of-breed approach. Now we come to the specifics of the CRM application itself. At Pipeliner CRM, we evolved something called the Product Philosophy Wheel, which describes ...

From a website to a face-to-face pitch, the world of sales revolves around calls to action (CTA). Often these can be subtle and easy to miss, such as a “learn more” signup button at the end of a compelling article. At other times a good CTA hits you like a ton of bricks, as is ...

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better ...

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click ...

There is no question that adding in a relocation makes recruiting for a role much more complex.   It is indisputably easier to find local talent when filling a position. However,  attempting to recruit the very best executive talent often requires extending the search beyond a specific geographic region… We have seen countless deals fall apart ...

If you were to ask a typical salesperson how much of a given product they believe should be on hand at all times, they’re likely to respond with a number so high that the company’s bottom line couldn’t bear it. After all, it’s a salesperson’s job to move product, and you can’t sell what isn’t ...

Customer onboarding refers to the process of which your customer gets introduced to your brand, product, or service. For example, when you receive a set of headphones from a specific brand and in the box is a manual, that manual is considered as part of the customer onboarding process. It basically teaches the customer how ...

The US is currently enjoying the lowest unemployment rates since the 1950’s. To say that talent attraction and retention is currently difficult would be a bit of an understatement. According to a recent Goldman Sachs “10,000 Small Business Summit” report, 70% of all small businesses within the country report facing difficulty in finding and retaining skilled talent. The ...