If sales were allowed to set prices, everyone could benefit. Many would argue that empowering sales to set prices is an insane proposition. After all, marketing is responsible for the price of a product and sales are expected to sell it at that price. And if sales had their way they would typically sell at ...
The world of tech is quickly changing as market preferences evolve. Each year, a new product comes along and gets everyone’s attention, only to get sidelined by another more advanced offering from a competitor. Indeed, this is how the tech market works. Startups that have just entered the arena are in for a real challenge ...
Customer experience is where business battles are taking place in 2020. CRM has become a quintessential component of modern businesses because consumers demand full focus and maximum level of personalization. According to the recent Frost & Sullivan study, customer experience is projected to overtake price and product as a key brand differentiator in 2020. This ...
It wasn’t long after I started recruiting 24 years ago that I realized that in the majority of the companies that we worked with, the executive teams all looked the same. Regardless of what the C-Suite’s background was, they inevitably hired people from similar backgrounds The obvious disadvantage of this is when a company surrounds ...
The world keeps getting smaller as technology continues to shrink barriers to conducting business internationally. Financial technology—or fintech for short—is making it easier and simpler to do everything from making bank deposits on your cell phone from anywhere in the world to getting the latest currency conversion rates via an app. Sales are increasingly made ...
With the popular social media platform Instagram it’s possible to share pictures and other content easily. People not only buy Instagram followers but also Instagram likes for a number of reasons. For business, it enhances their brand visibility and can open up new markets. For celebrities, it is a simple way of becoming more popular. ...
Your marketing approach will differ based on the industry that you are in. That’s because each industry has its own set of target demographics. Mind you, some of our clients at VoyMedia SaaS Marketing Agency find it daunting to look for clients in their target market. Although you know that you have built a great ...
Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment. However, a ...
