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For months you’ve been trying to get a meeting with an exciting new prospect. You’ve emailed. You’ve chatted on the phone. They seem interested, but never available. And then suddenly the stars align — they can see you tomorrow. Fantastic! Until you realize you now have less than 24 hours to put together the perfect ...

In the present era, the technology that aw-inspires us today becomes old school within a few months. Now I know that you might be trying to develop something that will drive massive conversions; Don’t give up too fast though, the key to keep your product trending is making it ‘timeless’. How do you make something ...

As traditional marketing has eventually yielded to the digital dimension over the last decade, whip-smart entrepreneurs began avidly grasping the nettle of online sales. The advanced superhighway offers brands an abundance of innovative and unprecedented opportunities for capturing the fussy customer of today, promoting their products more effectively and professionally. Yes, upon a request like ...

The health and fitness industry in the United States has seen a high level of growth over the years, with more and more people buying gym memberships than ever before. With this rise in memberships, owning a fitness business in the US is a more profitable endeavor than it has ever been. Even with that, ...

When you first start a business, it is only natural that you want it to grow and flourish as soon as possible. However, it takes time and effort to make your business grow and turn it into a success. Part of the process is ensuring you use effective marketing methods. As a small business, you ...

The first few months of a startup business is typically spent in building the product and validating the business model. But once this is established, investors seek rapid growth and this is often accompanied by rapid increases in the marketing budget. This part of the customer acquisition process is highly scalable since a lot of ...

We’re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the ...

There are so many lessons from Martial Arts that translate to business but here is one I want to share with you that I think it is the most important of all.