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Customer onboarding refers to the process of which your customer gets introduced to your brand, product, or service. For example, when you receive a set of headphones from a specific brand and in the box is a manual, that manual is considered as part of the customer onboarding process. It basically teaches the customer how ...

The US is currently enjoying the lowest unemployment rates since the 1950’s. To say that talent attraction and retention is currently difficult would be a bit of an understatement. According to a recent Goldman Sachs “10,000 Small Business Summit” report, 70% of all small businesses within the country report facing difficulty in finding and retaining skilled talent. The ...

Service-based businesses face a variety of unique challenges when trying to attract clients. Businesses that provide a service, instead of a product, are organizations that sell knowledge, skills and whatever is between their ears. Be Clear on the Ideal Client: Many businesses don’t have a real, clear definition of their ideal client. People assume that ...

As an entrepreneur, you want your brand or products to be a household name among your customers. Well, getting to this point isn’t easy. It requires you to invest in a creative brand awareness campaign. That way you can expand your reach and grow your business. Creative campaigns include both online and offline strategies to ...

Restaurant owners face a plethora of challenges. Widely known as having one of the highest failure rates in business, restaurants can be difficult to sustain over long periods of time. A variety of otherwise innocent mistakes can inevitably compound, costing owners their investments and dreams. Whether the restaurant is newly established or a long-standing local ...

A highly successful sales culture doesn’t rely on textbook principles and academic methods to shape the future of their organization. Rather it relies on creating an environment that can adapt to the realities of unpredictability and chaotic change. So when it comes to issues like setting strategic direction, they are more likely to shy away ...

Sales reps head into a new year with goals.  Often those goals are all about money.  But what about attitude? I will be the first to admit it when I miss my own personal targets, I am not always positive.  This past year has been a rough one professionally.  Missed numbers.  A start-up not being ...

The average person sees around 5,000 advertisements a day. Whether it’s online, on a billboard, on the radio, or on television, we’re inundated with marketing techniques from the moment we wake up until the moment we fall asleep. People have adapted. You probably don’t feel like you see 5,000 advertisements a day because you’ve learned ...