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For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity. To view the full study click ...

There is no question that adding in a relocation makes recruiting for a role much more complex.   It is indisputably easier to find local talent when filling a position. However,  attempting to recruit the very best executive talent often requires extending the search beyond a specific geographic region… We have seen countless deals fall apart ...

If you were to ask a typical salesperson how much of a given product they believe should be on hand at all times, they’re likely to respond with a number so high that the company’s bottom line couldn’t bear it. After all, it’s a salesperson’s job to move product, and you can’t sell what isn’t ...

Customer onboarding refers to the process of which your customer gets introduced to your brand, product, or service. For example, when you receive a set of headphones from a specific brand and in the box is a manual, that manual is considered as part of the customer onboarding process. It basically teaches the customer how ...

The US is currently enjoying the lowest unemployment rates since the 1950’s. To say that talent attraction and retention is currently difficult would be a bit of an understatement. According to a recent Goldman Sachs “10,000 Small Business Summit” report, 70% of all small businesses within the country report facing difficulty in finding and retaining skilled talent. The ...

Service-based businesses face a variety of unique challenges when trying to attract clients. Businesses that provide a service, instead of a product, are organizations that sell knowledge, skills and whatever is between their ears. Be Clear on the Ideal Client: Many businesses don’t have a real, clear definition of their ideal client. People assume that ...

As an entrepreneur, you want your brand or products to be a household name among your customers. Well, getting to this point isn’t easy. It requires you to invest in a creative brand awareness campaign. That way you can expand your reach and grow your business. Creative campaigns include both online and offline strategies to ...

Restaurant owners face a plethora of challenges. Widely known as having one of the highest failure rates in business, restaurants can be difficult to sustain over long periods of time. A variety of otherwise innocent mistakes can inevitably compound, costing owners their investments and dreams. Whether the restaurant is newly established or a long-standing local ...