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Throughout the years, Amazon has proven to be no stranger to innovation. The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless.  This new biometric tool enables a Pay-by-Palm service for Amazon customers. ...

Since the outbreak of COVID-19, it seems like more businesses than ever before are relying on bookings to generate a profit. So, providing your customers with an easy-to-use booking system is key to increasing your business’s revenue. Thanks to modern technology, there are a lot of different booking services readily available. If your organization isn’t ...

Upon attending the first business event, I began to wonder what I was doing there long ago. The speaker suggested that we only move forward with what complements our feeling of purpose and passion. At the time, I was so business-driven, I thought that was nonsense. But we all make errors, and if willing, we ...

Increasing sales and creating a customer base are essential for ensuring your small business’s growth and success. However, in a competitive market, which is always the case for small businesses, those things are challenging to achieve. Besides, building customer loyalty is equally important to gaining new customers, as repeat purchases also contribute to increasing your ...

Communicating your company’s message effectively sits at the core of any marketing campaign. It’s the key to making certain your project or products can resonate with your consumers to the extent that they’re enthusiastic to engage with you. However, in our digitally-enhanced world, the best ways to connect with consumers and convert them can seem ...

As we continue our series on “win together,” let’s take a look at the fact that a major characteristic of winning together is the overcoming of one particular fear: the fear of transparency. Some employees fear that if they and their functions are fully transparent, they will be “seen for who they are” and easily ...

While you’ll certainly want to monitor how many website visitors you get each month, perhaps a more important metric is your conversion rate, as this will show you whether those visitors are actually becoming customers. You want to keep the number of people leaving your website without spending money with you as low as possible. ...

Color has long been a vital part of marketing. It appeals to people both aesthetically and psychologically and has been proven to influence customers’ buying decisions. Companies even pay to study the effects of different colors on consumers and audiences. This helps them make decisions about packaging, marketing, and even website and interior design. Choosing ...