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Top 5 CRMs for the Mid-Market: A Comparative Analysis
Sales Technology / Nov 25, 2025 / John Golden

Top 5 CRMs for the Mid-Market: A Comparative Analysis

Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... Read Post

4 Tips and Best Practices for Using Marketing Automation for Sales Management

4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales and Marketing / Mar 20, 2023 / Sales POP!

Marketing automation is shown to increase sales productivity by a staggering 14.5%. With the digital boom we’re experiencing today, automation has become a part of every facet of our lives, simplifying and improving them. Businesses have already incorporated automation as their day-to-day processes. Marketing automation specifically applies automation to managing marketing tasks. And it can ... Read Post

No, AI Can Never Replace Salespeople

No, AI Can Never Replace Salespeople

Sales Technology / Mar 19, 2023 / Nikolaus Kimla

A few days ago, CX TODAY posted an article entitled “Salesforce Teases ‘The First Generative AI For CRM.’” Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” Another CRM giant, Microsoft Dynamics, is also standing behind similar claims—that AI functionality can ... Read Post

Finance Mistakes Small Businesses Should Avoid

Finance Mistakes Small Businesses Should Avoid

Sales and Marketing / Mar 16, 2023 / Sales POP!

Running a small business requires an entrepreneur to commit significant time, effort, and financial investment. Unfortunately, the company can fail despite the commitment without expert financial management. Most entrepreneurs start a new business with passion and optimism about their chances of success. Some even have brilliant ideas, but the venture might falter when faced with ... Read Post

Ability and Dependability

Ability and Dependability

Sales Professionals / Mar 15, 2023 / Brian Sullivan

In selling, we’re keenly focused on telling prospects and clients what we can do. Showcasing our products and services in the best light possible is, of course, key to successful outcomes. Our offerings and their abilities to solve client problems are top of mind and top of mouth for our selling teams as we pursue ... Read Post

Sales CRM Software – 10 Must-Have Features

Sales CRM Software – 10 Must-Have Features

Sales Management / Mar 5, 2023 / Nikolaus Kimla

If you’re in the market for a robust, powerful, and efficient CRM program, look no further. The top 10 characteristics that any quality sales CRM software are covered in this article. You will know what to look for when selecting your new sales CRM software by the time you finish reading this article. 1. Contact ... Read Post

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