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Traditionally sales strategies are formulated on an executive level, taking many factors into account including marketing data, market trends and potential opportunities. But without taking the viewpoint from the level of the sales rep—and the actual potential possible at that level—into account, you could be missing out on one or more gold veins. Traditional View ...

In today’s lightning-fast world of digital commerce, sales strategies require the right technology for their accomplishment. The same is also true for salespeople—for them to truly function and accomplish sales strategies, they must be furnished with an adequate technical structure. While it may be assumed that the required technology must be “state of the art,” ...

What do sales strategies consist of? Ideally, a sales strategy would be a fully laid-out plan to achieve a particular sales target or company goal. It would be as precise as possible detailing the required steps, coordination points, types of marketing communications, and much more. 4 Sales Tools That Improve Your Sales Strategy But underlying ...

A sales manager has one of the tougher jobs in the world: managing a group of people who are true individuals, who are making their own lives, and who rarely listen to anyone for advice. A sales manager’s job is made far easier, however, by a flexible, intuitive CRM (customer relationship management) system. In fact, ...

In many companies, a CRM (customer relationship management) system is strictly for the use of sales and sales management, and marketing is left “out of the loop”. But in this digital age of lightning-fast commerce, it is becoming more and more a fact that companies operating this way do so at their own peril, leaving ...

CRM (Customer Relationship Management) can be an incredible boon to a company. Moreover, for any enterprise operating in today’s lightning-fast world of digital commerce, adequate and effective CRM is a vital necessity. But CRM can and often does become almost more of a hindrance than a workable solution. Why does this occur, and what can ...

Automated tools for CRM—customer relationship management—have been around in one form or another since the advent of computers. It is a digital extension of the rolodex and other hand-kept methods that were used in times past to keep track of prospects and customers. CRM today goes well beyond simple contact management, however, and if intelligently ...

CRM (customer relationship management) has a direct relationship to sales management. But unless a customer relationship management system is flexible, intuitive and implemented in the right way, sales management will not be able to benefit from it. Sales Management is A Tough Job Sales management is already a difficult assignment. They’re not trying to manage ...