When engaged in a startup, there are many things—usually too many—for the entrepreneur to focus on. The primary one, of course, is selling enough product or service to continue in business, and in the first stage of a company’s existence this is almost always a constantly pressuring issue. Then there is funding, personnel, marketing, and ... Read Post

In our series on CRM return on investment (ROI), we’ve covered a lot of ground; there is much to consider in relationship to CRM when evaluating ROI. These include the benefit and usefulness to sales reps; what other areas of the company will be able to use and benefit from it; and how compatible the ... Read Post

As we’ve seen in this series of articles, there is quite a bit to take into account when evaluating the return on investment (ROI) for a CRM solution. It must be evaluated for its usefulness and empowerment of sales, its accessibility and usefulness by other departments in the company, its ease of use and learning ... Read Post

ROI—Return On Investment—is a crucial factor for any software purchase. Most company executives will require a detailed ROI statement for any software acquisition proposal, showing how long it will take for the company to make the money back on its (sometimes quite substantial) investment. They must be convinced that this purchase is sound before proceeding ... Read Post

In many respects, today’s global business opportunities arena has reached a crucial crossroads. While many corporations continue on with “business as usual”, the world at large is suffering drastic consequences as a result of their actions or inactions: The environment teeters on extinction of countless species, with climate change (if unchecked) marking the end of ... Read Post

It can be amply demonstrated that return on investment (ROI) for CRM should first and foremost be reflective of sale rep use of the product. If a CRM solution does not empower salespeople and is not being utilized by them, its ROI is going to be severely reduced. But it is also true that a ... Read Post

How your CRM benefits your business? How socially responsible is your CRM solution? On the surface, this might seem like an odd question. But today there is a growing movement in business practices to benefit more than the company’s bottom line—to benefit employees, the community, society in general and even the environment. Terms for these new ... Read Post

Offices, desks and desktop computers are still with us, and every day employees dutifully report to and use them. But in many industries salespeople do best when not tied to desks—when they can be out, about, taking meetings, doing product demonstrations, and making closes. Despite the ever-presence of the office cubicle, the future was long ... Read Post