“Why would a CRM solution have a philosophy?” you might ask. “Philosophy is for heavy thinkers in ivory towers. We’re a company with salespeople. We just want to close deals and move on to the next one so we can make our targets.” But stick with us—you might learn something that could greatly help your ...
Some of the top vendors of CRM solutions today promote that their CRM exists only in the cloud, so that it can be accessed through the web anytime, anyplace, anywhere. But if CRM systems truly empower sales reps to sell—which should be the mission of all CRM systems—should they exist only in the cloud?
Who within a business should own the process of sales enablement? Sales and marketing departments probably spring to mind, and when you look at what sales enablement actually is, you can understand why. In this blog, we’ll explore three important ways marketing departments can go beyond lead generation, to proactively support sales to close more ...
One concern that can come up in deciding on whether or not to move to a cloud CRM solution is, “Will we be able to customize CRM?” Since cloud solutions are generally SaaS (Software as a Service) solutions, the worry is that since it’s not going to be in-house, it’s only going to be provided ...
If you’re in business, one of your primary objectives is, of course, to grow. The expansion is a wonderful thing, but it also carries several inherent problems. As you grow, you need more staff. You require more space if only to park those new employees. If you’re in the manufacturing sector, you may need additional ...
Part of the debate over the move to a cloud CRM solution centers around costs. Since data hosting costs comprise a significant portion of any company’s budget, it well behooves an organization to research this point thoroughly and learn the whole truth of the matter: is it more cost-effective to retain data resources on-site, or ...
A prime concern with companies contemplating the move to a cloud CRM solution is: will my data be safe? With data being potentially stored off-shore, potential data ownership issues, and even concerns over safely transferring data, it certainly isn’t a minor issue. But as with other cloud CRM concerns we’ve been addressing in this series, ...
When considering a cloud CRM solution—or a move to the cloud in general—many companies still have a concern over security. A 2013 survey by 451 Research of enterprise IT professionals and decision makers revealed that security remains the primary concern relating to cloud-related activities. This is understandable, as exposure to the internet always carries some ...
