A key part of aligning sales and marketing is to ensure your business gains a foothold during the early stages of your customer’s buyers’ cycle. That’s because if you do, the likelihood of attracting more leads and closing more sales increases significantly. Let’s explore the reasons why… In simple terms, the buyers’ journey describes the ...
Depending on your company, trialware offerings, sales presentations, and product demos are often the domain of separate departments. Trialware is often the responsibility of programmers. Depending on the product, a demo can be in the hands of Sales or Development. Presentations are nearly always considered the territory of Sales or Marketing—but rarely both. These are ...
In recent articles we have been discussing the depth to which the ROI of any potential CRM solution purchase must be explored. We have emphasized the importance of surveying everyone in the company who will be interacting with it, with special attention being given to measuring the impact on and empowerment of your sales force. ...
In many companies, a more or less permanent state of opposition exists between Sales and Marketing. Marketing is doing everything they can in the area of lead generation and forwarding those leads onto the sales force. Sales is picking through the leads and taking the ones that look the most promising, and rejecting many claiming they’re ...
In recent articles, we’ve devoted much discussion to ROI (return on investment) with regard to CRM solutions ROI. CRM has a very intimate relationship with the success of not only a sales force but a whole company—hence it is well worth a considerable investment of time to figure out what a CRM application needs to ...
Just like any other industry, manufacturing is subject to market fluctuations. For example it was just reported that manufacturing sales for Canada were down by 0.9 percent for the month of December 2013. Sales volume declined 1.9 percent, which was the largest single drop in a year. If you’re a manufacturing sales rep, such economic ...
In recent articles we have discussed the necessity for Sales and Marketing to be aligned and operating as a unit, not as bickering and opposing forces. When they are in accord, pipeline management takes on a much more comprehensive scope. The pipeline, and therefore the sales process, can and should include steps for both sales and ...
When first starting into business, most start-up companies aren’t really rating opportunities. It seems that any opportunity is worthwhile. There are numerous reasons for this: The company needs the income. A new company needs the repute of having the increasing market share. The more customers you have, the more that can recommend your product or ...
