Insights from Marissa Freeman, CMO of Union Square Hospitality Group In the realm of business, the art of creating indelible impressions transcends transactions—it’s about shaping perceptions, fostering connections, and embodying values. In a compelling episode, I had the privilege of engaging in a dialogue with Marissa Freeman, Chief Marketing Officer of Union Square Hospitality Group. ... Read Post

The next in our series on CRM adoption takes up an important topic: the 8 reasons CRM implementations are never actually completed. 1. Lack of Clear Processes When a CRM adoption is not completed in a company, it’s easy to blame one particular individual or group. But one basic reason is a lack of clear ... Read Post

Achieving our desired success requires aligning our priorities and values with specific far-reaching goals to include the latest applicable technology. Observing, listening, asking questions, and tapping into our intuition regarding possibilities leads us to the next phase. Researching relevant technology and becoming familiar with what other countries are implementing is vital. The open-minded approach to ... Read Post

Navigating the world of Mulesoft implementation can be a daunting task for many. With an estimated 85% of businesses globally utilizing APIs to streamline operations, understanding Mulesoft is more critical than ever. This blog aims to simplify the process by providing a step-by-step guide to crafting a robust Mulesoft implementation plan for optimal integration. Ready ... Read Post

In the ever-evolving landscape of business, the symphony of success hinges on an orchestrated dance between strategies and adaptability. Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Bridging transactions with relationships. In a thought-provoking conversation, I had the privilege of engaging with Lisa J. Smith, the astute CEO and ... Read Post

With the recent catastrophic wildfires in Hawaii, every small business should consider their risks and take steps to protect their business, including the lives of their employees. One of the most important precautionary steps covered below is to purchase business insurance that covers the risk of natural disaster destruction. A complete guide to business insurance ... Read Post

If there’s a single aspect you’ll see about CRM promotion, it’s this: CRM vendors are constantly comparing the features and functionality of their offering versus others. Every one of them will assert that theirs is the best. What’s fascinating, though, is that despite these endless claims, CRM adoption rate is very low. In fact, per ... Read Post

I’m thrilled to share some exciting takeaways from a recent podcast where we had the privilege of hosting Kyle Stout, the visionary founder of Elevate and Scale, a leading email marketing agency. Our discussion delved into the game-changing role of AI in shaping content marketing strategies, and it was an enlightening journey that I can’t ... Read Post