Sales Success as an Optimistic Cynic
Most salespeople (think about the 80% on the wrong side of the 80/20 rule) are overly optimistic, usually to their detriment. Don’t get me wrong, I am not looking for pessimistic brooding hoards, but viewing sales through rose-tinted glasses has cost many salespeople many sales. I remember reading the “Dictionary for the Disenchanted,” which defines ...