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What is the Purpose of a CRM Application?

What is the Purpose of a CRM Application?

Sales Management / Apr 21, 2014 / Nikolaus Kimla

For a couple of decades now, business technology pundits have told us we needed a CRM application. IT staff have convinced executives that their companies couldn’t live without one. CRM developers have asserted theirs is the best, with a broad variety of supporting arguments. Yet at the same time, sales forces have continued to complain ... Read Post

Is Your Data Safe in a Cloud CRM?

Is Your Data Safe in a Cloud CRM?

Sales Professionals / Apr 14, 2014 / Nikolaus Kimla

A prime concern with companies contemplating the move to a cloud CRM solution is: will my data be safe? With data being potentially stored off-shore, potential data ownership issues, and even concerns over safely transferring data, it certainly isn’t a minor issue. But as with other cloud CRM concerns we’ve been addressing in this series, ... Read Post

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