I recently met a CEO who wanted to shift his team — from order-takers to sales driven. His rationale? I think we’re focusing on price, on reacting. I’d like our people to be directly in front of buyers and referral sources — to focus on business value. Here’s the thing: Sometimes we can get tangled ... Read Post

Here at Coevera, we believe that any company building a product or service should have an ongoing dialog with their customers. We want to understand how you use Coevera — and what you want to see as we move forward. To further that goal, we created a place for you to submit ideas, suggestions, and ... Read Post

“Any fool can know. The point is to understand.” — Albert Einstein When looking at raw data, we need to be mindful of its limitations, and aware of its potential. Data can reveal the most intricate subtleties about a subject, and help us to understand the meaning behind the numbers. It can help us to ... Read Post

When it comes to selling to executives, there’s a lot of well-intended, good advice out there – unfortunately, as the years have passed and buying has evolved, some of it has become more than a little outdated. There are three things that are still very commonly recommended in sales training, books, blog posts, and videos ... Read Post

Enterprise salespeople selling big spend, high impact solutions MUST SPEAK THE LANGUAGE OF BUSINESS FINANCE. I know I’m shouting, but I’ve been at this long enough to know that this is an area that salespeople flee from. And yet, constructing a Business Case that demonstrates positive impact on a key financial ratio can win the ... Read Post

When your selling, it’s really easy to talk about you, your company and how good your products and services are. Yet to do so is usually a mistake. This approach will rarely work. Yes, there will be a stage during the sales process when you’ll need to talk about how you can help your potential ... Read Post

Good news! Coevera is now integrated with Capture by RingLead — a Google Chrome plugin, designed to make prospecting easy and efficient. Here’s a Coevera video that walks you through the magic of Capture: Capture harvests both structured and unstructured data from Web pages, including lists– then augments that data to produce as complete of ... Read Post

Stand on two feet – tall as you can – feet together.  Have someone push you as hard as they can.  Make sure you are tall.  Did you start to fall over? Stand back up, feet shoulder width apart…on your toes a bit.  Crouch down a little to distribute body weight evenly.  Make sure you’re ... Read Post