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It’s Primary time, when we all have to sift through lots of candidate pitches to figure out which one best addresses the themes and issues that we individually careabout. Yes – it’s all about messaging. Every candidate has a choice to make on how that message is crafted and what their value proposition should say. ... Read Post
As we’ve covered in the first 2 blogs in this series—Will It Now Succeed? and What Should a CRM Really Be Today?—no traditional CRM application has truly empowered salespeople. Interestingly, we brought Coevera into the marketplace at a time when the market was actually overrun with CRM applications. One could certainly ask, with some justification, why ... Read Post
Is getting it right the first time REALLY a critical success factor? I know we’ve been taught to complete a task or project error free and deliver the results that were intended at the outset. Most of the teaching time is spent on trying to “perfect imperfection” rather than on what to do if it doesn’t ... Read Post
We are well into Q1 of a new calendar year and, if you’re in sales, that often means a slight feeling of angst as you look out to the rest of the year and wonder if you’ll achieve your sales goals. No doubt, you did your best to finish 2015 on a high, and now ... Read Post
In the last blog in this series, I discussed the serious shortcomings of CRM applications in the past. There were two major reasons for this—one being the technology not being up to par, and the other being that the user was completely left out of the development equation. For that reason a common phrase about ... Read Post
There is a compelling amount of evidence that has confirmed that the verbal and nonverbal behaviors salespeople deploy when selling shape how prospects perceive them, the company they represent and the product or service they sell. In spite of its importance, nonverbal communication is one of the most neglected components of successful selling. This disregard ... Read Post
It’s no secret that if you want to build something that can grow and last, you need a solid foundation. What you do before breakfast is the foundation for your entire day. And your day is the foundation for your week. And the week is the foundation for your month. You get the point. Each day matters ... Read Post
A Failure? Yes, it’s true. Going back roughly 25 years ago to the original development of CRM and coming forward to fairly recently, it could certainly be said that the first iteration of CRM applications has been a failure. They’ve been costly, incredibly difficult and expensive to implement, and additionally expensive to administrate. These factors ... Read Post