There is no doubt about social media being the brand butler of the century. It has paved numerous pathways for merchandisers to base their marketing campaigns on. Social media has become the common space for producers and consumers to share their interests, needs, and yearnings. In one way or another, it has become a huge ...
Great salespeople don’t become great because of the training they receive. They don’t become great because of all the sales tools they employ. And they don’t become great because they are an expert in the mechanics of the sales process defined and promulgated by the experts. Great salespeople are born to be great. Their DNA ...
In my final blog post on the weighty subject of sales enablement. I’m going to discuss the vital importance of having the right sales tools for the right sales tasks. Choosing Tools In any endeavor, if you don’t have the right tools for the task, you’re not going to be ineffective at accomplishing it. But ...
Let’s face it, there are few things in life as utterly frustrating as being given the price of something, setting aside the money to pay for it and then over time discovering a whole bunch of hidden costs or ancillary costs that either you overlooked or the salesperson forgot to mention. Doesn’t matter whether this ...
Here are some of the all-time worst things I’ve heard salespeople tell themselves or their managers, actually thinking they were doing well!
Traditionally, human resources and sales department do not work together. Human resources deal with recruitment and solving employees’ issues while the sales department focuses on driving sales for the company. However, today, in many workplaces, these two departments are integrated where the HR department is also now tasked with helping the sales team to succeed. ...
My last blog post was dedicated to the statement that sales enablement, contrary to what many of my colleagues say, does not begin with people. In actuality, it begins with processes. Once those processes are up and running, then, we get to people. Which people are we talking about? Well, that would be the sales ...
At one point, online marketing was just another option when it comes to advertising goods and services. These days, it is a must. It is something that should exist together with traditional marketing techniques to get the best results. Millions of businesses have a website now, and there are plenty of good and quality hosting ...
