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Drive Customers to Your Site [Step-by-Step Guide] PPC campaigns only make up a small fraction of site visits. However, that doesn’t mean that you should ditch it altogether because what they lack in volume, they make up in quality. Just take a look at these stats: Paid ads are 80% more effective in promoting brand ...

Expanding your brand by going international will definitely bring you more sales, market share, and brand recognition— only if you do it right. The first step you should take is good market research. You have to know the lay of the land before you build on it. Take note that this article is about market ...

7 Cold Calling Tips for Sales Success in 2019 Many people in business circles believe cold calls have become ineffective. It’s true that the effectiveness of cold calls is lagging behind other forms of marketing. It may be the case that cold calls rely on the person behind the phone too much. 13% of sales ...

Top Line Tips by Lisa Magnuson 97% of sales leaders believe that having a sales leader playbook would be extremely valuable and positively impact the success of their leadership teams.  However, only 14% of the respondents had a formal sales leader playbook.  (as compared with the majority who expect their sellers to follow a sales ...

In this blog series about learning, we’ve covered the fact that the learning landscape has certainly changed in this modern, global digital age. Now, what is our particular mission, here at Pipeliner, with regard to learning? We certainly have one. We have created a new model with which people the world over can learn to ...

In the world of enterprise selling, the simple fact is that losing happens. Regardless of your best efforts to maximize your likelihood of success, you will fall short on occasion. And in the midst of the grief after losing a major deal, someone will invariably say, “We should learn from this to make sure it ...

Artificial Intelligence (AI) and Blockchain are the two key drivers of most tech innovations in recent years. According to PwC, AI is expected to contribute over $15 trillion to the global economy by 2030. The business value added by blockchain is expected to be $3.1 trillion within the same period. It’s only a matter of ...

In the last article in this series, I made the point that today, you must constantly be learning—there’s no other way to survive in the 21st century. How do you practically do that? Data Bombardment Thanks to modern media, we’re bombarded with millions of pieces of information daily—most of it negative. Some of this news ...