If you asked a room full of 100 CEO’s if they thought that training was important, you’d likely get an almost unanimous vote “yes.” However, if you asked how many of those CEOs were actually investing the time and the budget into training, you would not get such a strong response rate. This is to the ultimate disservice of their organization and can lead to revenue loss, lack of employee retention, and other negative impacts.
The Importance of Training:
Companies that want their training to be the best turn to course creation for many reasons. Training can have a huge impact on efficiency. If there are a high number of customer support calls, a brief instructional course could be developed for customers to take so that they can understand the product or service more. This then reduces the support calls, because the customers have been provided with the knowledge they need to solve their own inquiries, which then reduces the finances needed to fund the support center. Another reason why training is important is because it acts as a retention strategy, especially for millennials. The latest generation to hit the workforce is comprised of individuals who are invested in their professional development. If an organization wants to retain its hires, it’s in their best interest to train them on how to do their work effectively and give them opportunities for professional development so that they can grow in their careers.
The Importance of Storytelling:
Stories have a special impact on people. Many people come from cultures that have long histories of oral tradition and storytelling, which orients us to receive storytelling in a special way. This makes storytelling an amazing option for communicating with clients and fostering a connection with them. It is one of the most powerful techniques used in sales training because it gets the point across in a way that other methods of communication don’t. For example, a course could include numbers and other measures of success, but until you put it in the context of a story, you will not connect with people in the same way. The content of the training is made better and more impactful because it resonates on a personal level. If someone can look through a course, and see themselves in the problems that are presented, they are more likely to be engaged because it’s relevant and going to help them do better at work overall. Additionally, it allows people to help become reengaged in their own jobs with the new insights they’ve gotten from the training.
Challenges to Training:
One of the challenges to training is being able to keep up with how fast things change. If there is a new process or new tool, the way that people work moves in a new direction, which means that training need to adapt to that new direction. At the beginning of course creation, it’s vital to do a project scope assessment and create a common goal so that everyone can be aligned. This will help when things ebb and flow, and allow for decisions to be made about how to best move forward despite the challenges that changes bring to course development.