What are the mechanics of delivering an effective sales pitch? It’s the wrong question; no one should aspire to be great at delivering a pitch. A pitch is one-sided. A pitch is about the salesperson and what they have to sell. The benefits of the pitch are asymmetric and favor the salesperson. The appropriate question ... Read Post

The challenge of trust and identifying trust criteria. Read Post

In today’s world in which a buyer can totally bypass the traditional buyer/seller relationship, sourcing product or service information directly online, the requirement to restructure your sales force to match up with these buying patterns has become even more crucial. In their excellent book Rethinking the Sales Force, Neil Rackham and John De Vincentis explore ... Read Post

Janice Mars advises you to better engage with your customers by seeing things through their lens and putting yourself in their shoes. Read Post

In life there are few things people want as much as security. This is especially true of a salesperson, who is already taking a great deal more risk than the average employee. Read Post

We already invested time talking about how smarter sales content analytics impact and improve your business in our article “Sales Enablement in the Digital Age.” While we certainly see how analytics play a huge role in driving businesses forward, the digital age of sales management allows us to do much more. It’s true that evolving ... Read Post

The most critical component in creating a high performance sales team is attracting and selecting the right level of talent. However, hiring correctly is still the number ONE problem in most organizations. While the jury is still out on the on college national signing day and their recruitment of high school seniors, and if you ... Read Post

There are many things that impact a sales cycle. Of these, indecision can be one of the most negative. Why? Read Post