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New Business Strategy: Where to Focus

New Business Strategy: Where to Focus

Sales Management / Jun 6, 2016 / Alicia Anderson

It seems like everyone is looking for a one-size-fits-all strategy for outbound. And unfortunately there are plenty of sales experts encouraging this idea by claiming that they have ‘the magic formula.’ With multiple variables like a prospect’s vertical, state of the market, target buyer personas, etc. a company must consider many factors before selecting which ... Read Post

Coevera is Coming Back Into Fashion

Coevera is Coming Back Into Fashion

Coevera / May 31, 2016 / Nikolaus Kimla

For centuries, when someone talked about unicorns, everyone knew they were talking about a mythical creature that populated fairy tales. In the last few years, though, investors have jumped all over unicorns as real entities—in this case, startups that were worth $1 billion or more. But as has been noted in a recent Wall Street ... Read Post

5 Effective Ways to turn Customer Data into Actionable Insight That Improves Customer Experience

5 Effective Ways to turn Customer Data into Actionable Insight That Improves Customer Experience

Sales Management / May 25, 2016 / Robyn Jack

All companies know that information improves marketing campaigns, but what’s more important is the data collected as it improves customer experience. Every marketer will sell you the “content is king,” but without data, your efforts are wasted on content that will be irrelevant. Data gives companies an understanding of the customers mind and how they ... Read Post

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