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Top 5 CRMs for the Mid-Market: A Comparative Analysis
Sales Technology / Nov 25, 2025 / John Golden

Top 5 CRMs for the Mid-Market: A Comparative Analysis

Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Coevera Why It Leads for B2B CRM Mid-Market Coevera was purpose-built for the mid-market sweet spot, delivering ... Read Post

Why would C-Suite executives want to meet with me?

Why would C-Suite executives want to meet with me?

Sales Professionals / Jun 16, 2017 / Lisa Magnuson

By clearly understanding your unique ‘why’, you will have the required confidence to overcome any doubts or fears associated with active executive access. When calling on c-suite executives, intent matters. If your intention is to sell them something, then you will probably be shut down. If your aim is to go over your current contact’s ... Read Post

Want a 74% Chance of Winning a Sale?

Want a 74% Chance of Winning a Sale?

Sales Management / Jun 12, 2017 / Joanne Black

Before you can change the status quo, you must understand it. I want clients who do more than just buy from me. This isn’t heresy, it’s just good business. These days, in B2B sales, customers buy more than just our products and services. They buy our ideas, our knowledge, and our insights—our visions for scaling ... Read Post

How Do You Respond to “Sell Me This Pen”?

How Do You Respond to “Sell Me This Pen”?

Sales Professionals / Jun 11, 2017 / Joel Comm

It’s a pair of classic scenes from The Wolf of Wall Street. Former stockbroker Jordan Belfort, played exceedingly well by Leonardo DiCaprio, challenges top sales executives to sell him the pen he has just extracted from his pocket. On the surface, it appears to be a major challenge for any sales professional, the kind of ... Read Post

The Real Role of Marketing in Sales

The Real Role of Marketing in Sales

Sales Management / Jun 8, 2017 / John Golden

Clearly the traditional view of Marketing–simply being a lead generation engine, focused at the top of funnel–no longer holds true. Marketing has a rapidly evolving role that takes it much deeper into the buying process than ever before. Neil Rackham defines it like this: “The role of marketing in the consultative problem-solving sales is around ... Read Post

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