No matter what industry your business-to-business (B2B) company is targeting, a single customer conversion is likely to have relatively little impact on your trajectory. When you’re dealing directly with other companies, the ability to retain them as customers for the long-term tends to have a direct impact not just on your bottom line but also ...
APIs (Applications Programming Interfaces) are responsible for the sharing of data and communication between applications. This means that they are very important in the applications ecosystem. If a single API fails or does not do what it is supposed to do, it will not affect just a single application, but all the applications that depend ...
While turbulence remains, the major storm has passed. We huddled in basements with our families and rode out the COVID tornado. Figuratively, of course, but perhaps literally on the darkest days. Now, the sun is shining again and we’ve resumed normal selling activities, as best we can. And rightfully so, we’re primarily concerned with our ...
Within a CRM, a pipeline represents a sales or other type of process. Pipeliner CRM was the first CRM to enable multiple pipelines within CRM. In this series, we’ve been discussing the functions of a different type of CRM administrator, called the architect administrator. This is the person who helps create processes and adapts them ...
Every business owner understands the significance of negotiations. You must maintain constant contact with other businesses in order to obtain supplies, distribution channels, or licenses. Negotiating with foreign companies is much more complicated than dealing with locals because cultural differences and language barriers must be considered. There are, however, some things you can do to ...
Iceland recently completed a year-long study designed to assess the value of a four-day workweek. The study, involving thousands of workers, found that not only was there no loss in productivity, there were actually multiple benefits. The four-day workweek isn’t a new concept and has been tried by several American companies with the same results ...
Many business owners don’t often recognize the importance of having a business plan. Some even consider it a waste of time and resources. The truth is, a business plan is a strategic tool that helps entrepreneurs prove the viability of their business, set expectations, and priorities, and increase the likelihood of business success and future ...
Earning the loyalty of your customers should be a top priority for your business, especially if you are in an industry that is highly competitive. Customer loyalty measures how likely a customer is to do business with your brand again and again. It’s important to have loyal customers because they are the ones who will ...
