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In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t enough. We were finally successful in doing so, but only ... Read Post
Predictive intelligence, also sometimes referred to as predictive analytics, is a sophisticated method of delivering unique sales experiences to your clients. Using the power of artificial intelligence (AI), predictive intelligence uses algorithms to deliver content to customers, or potential customers, based upon estimations of what they may want or need. Anticipating the intentions of a ... Read Post
Discover the 12 major reasons why this may be happening to you! Read Post
The Digital Era of Sales Management “If you’re a leader in today’s world, whether you’re a government leader or a business leader, you have to focus on the fact that this is the biggest technology transition ever. This digital era of sales management will dwarf what’s occurred in the information era and the value of ... Read Post
There are certain skills and traits common to everyone who strives for and achieves any reasonable level of success in the business world. That much is clear to anyone who has worked for a large company or held roles in different areas. But some role requirements and tendencies overlap more than others. Take a sales ... Read Post
Email inboxes are coveted real estate. Every day, consumers are bombarded with promotional emails sent by marketing and sales professionals hoping to get an open or a click. Yet, only 24% of sales emails are opened, and the average person deletes 48% of the emails they receive each day. With 205 billion emails sent daily ... Read Post
Next time you’re in a room full of business owners, try asking ten of them to define business development. Chances are, you’ll get ten different answers. Some might use the term interchangeably with “marketing,” while others think of business development as whatever the sales team does all day. A lot of people go to classes ... Read Post
There used to be a time long ago when someone who wanted to start a retail business had to invest large amounts of capital for a storefront and a place to store their inventory. Along came the Internet and dropshipping, offering entrepreneurs a new way to do order fulfillment. Dropshipping is when the e-tailer receives ... Read Post
