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Understanding The Buyer

Understanding The Buyer

Sales Professionals / Aug 28, 2018 / Nikolaus Kimla

Understanding the Buyer Starts with the Seller As any successful salesperson will tell you, the key to making the sale is understanding the buyer. But there’s more to it than first appears—and it starts with you, the seller. Role The first part of this process is knowing which role your prospect plays within the company. ... Read Post

Ethical Selling

Ethical Selling

Sales Professionals / Aug 27, 2018 / Andy Rudin

American Express Offers a Teachable Moment in Ethical Selling “Every ethics question a business person could face comes down to a question you face on your very first sale: what are you willing to do for a buck?”, Philip Broughton wrote in his book, Mastering the Art of the Sale. The question needs to be ... Read Post

Sales Mastery or Sales Enablement?

Sales Mastery or Sales Enablement?

Sales Professionals / Aug 24, 2018 / Tony Hughes

Embracing Sales Mastery with Insight, Value, and Technology I’ve worked with thousands of salespeople in many different industries. Professional selling is changing rapidly with technology-driven automation and commoditization resulting in more than one-third of sellers losing their jobs in the coming years. Salespeople need to fund themselves from the value they create rather than from ... Read Post

Emotional Intelligence in Salespeople

Emotional Intelligence in Salespeople

Sales Management / Aug 20, 2018 / Tony Hughes

The Top Skill of Successful Salespeople? Emotional Intelligence What Traits are in the Toolbox?: Emotional intelligence and intellectual intelligence probably aren’t the first thing that comes to mind when you think “salesperson.” Traits like good speaking skills, extroversion, and dedication are all likely to be at the top of the list of descriptors for those ... Read Post

Radio As a Marketing Tool in B2B

Radio As a Marketing Tool in B2B

Sales and Marketing / Aug 17, 2018 / Janhvi Johorey

Radio As a Marketing Tool For B2B Marketers and Social Listening In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance ... Read Post

Number One Trait of Successful Salespeople

Number One Trait of Successful Salespeople

Sales Professionals / Aug 15, 2018 / Tony Hughes

What’s the Top Trait of Successful Salespeople? Bias Towards Action. Make no mistake, selling is an extreme sport. 80% of your workday is actually wasted. 20% is valuable. The Pareto Principle is an inexorable universal power distribution law to fight. Assuming you’re lucky! The distribution is more likely 99 to 1 of waste to efficiency ... Read Post

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