Service-based businesses face a variety of unique challenges when trying to attract clients. Businesses that provide a service, instead of a product, are organizations that sell knowledge, skills and whatever is between their ears. Be Clear on the Ideal Client: Many businesses don’t have a real, clear definition of their ideal client. People assume that ... Read Post

New salespeople can quickly become frustrated with their chosen career path.  They don’t realize that ‘no’ is usually the conversation starter. However, a few simple questions can provide the underlying thought and the exact meaning behind ‘no.’  The response is not always exactly as you believe it to be. For entertainment, ask senior salespeople to ... Read Post

Previously in our series on building a house of business, we’ve taken up the vision, the experts it takes to get started, and bringing the vision and plan to reality. Now, let’s see what it takes to bring that building smoothly from stage to stage, in a timely manner. The Teams An interesting fact about ... Read Post

What is Your Sales Reputation? Now that you’ve closed out another quarter — possibly another year – it’s a good time to reflect. Now is a good time to ponder some big themes that will affect your, and your business results in this new year. It might be a good time to do a little ... Read Post

It is such a colossal waste of time and resources when a company invests in a search for their ideal candidate, interviews multiple top-notch candidates, extend the offer, and then fails to integrate the candidate correctly, thereby causing the candidate to resign. On-Boarding is essentially extending a welcome mat to a new employee, and it ... Read Post

Neuroscience and business are two industries that may not seem to go together, but new technology and research have generated an opportunity for science and sales to collide. Through neuroscience, companies can get their message out there in a way that actually resonates with the client on a real, genuine, biological level. The Impact of ... Read Post

As an entrepreneur, you want your brand or products to be a household name among your customers. Well, getting to this point isn’t easy. It requires you to invest in a creative brand awareness campaign. That way you can expand your reach and grow your business. Creative campaigns include both online and offline strategies to ... Read Post

In our previous articles on building a house of business, we’ve covered the vision and the plans. Now we begin the dirty work! It’s dirty work because this is where we put the shovels into the ground and start digging the hole for the foundation. Instant Results We’ve often seen, either with inexperienced businesspeople or, ... Read Post