There isn’t a company on the planet that doesn’t want their customers to say yes more often: yes to higher prices, yes to more purchasing, yes to the greatness of your service and yes to the results of those services. This is certainly how you start growing customers. Here’s the reality. You have to earn ...
Continuing our series on the comparison between the American War of Independence and today’s world of sales and commerce, let’s now take a look at a very unfortunate side of it all, using as an example the most famous traitor in American history. For over 200 years in the US, the name Benedict Arnold has ...
The request for quota predictions brings fear into the hearts of novice salespeople, particularly those new to the profession. It brings to mind the game of ‘Truth or Dare’ along with ideas for minimizing the damage that could potentially take place. Every new sales employee is shocked to learn that they are expected to precisely ...
By clearly understanding your unique ‘why’, you will have the required confidence to overcome any doubts or fears associated with active executive access. When calling on c-suite executives, intent matters. If your intention is to sell them something, then you will probably be shut down. If your aim is to go over your current contact’s ...
If you want to make an impression with prospects and deliver sales presentations with impact, you’re going to have to do A LOT more than repeat researched numbers! Today, it’s extremely important to make an emotional connection with the PEOPLE in the room. But the good news is that there is a science to this ...
Continuing our series on the comparison between the American War of Independence and today’s world of sales and commerce, let’s now take a look at what it really takes to engage in battle and war–and win. Endurance To start with, no such conflict is won (or, for that matter, lost) overnight. The American Revolution lasted ...
Before you can change the status quo, you must understand it. I want clients who do more than just buy from me. This isn’t heresy, it’s just good business. These days, in B2B sales, customers buy more than just our products and services. They buy our ideas, our knowledge, and our insights—our visions for scaling ...
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