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Top 5 CRMs for the Mid-Market: A Comparative Analysis
Sales Technology / Nov 25, 2025 / John Golden

Top 5 CRMs for the Mid-Market: A Comparative Analysis

Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... Read Post

Acquisition and Retention: The Yin and Yang of Customer Strategy

Acquisition and Retention: The Yin and Yang of Customer Strategy

Sales Skills / Jun 7, 2020 / Andy Rudin

Which actions do companies often take for customer retention? Provide outstanding service and products Maintain loyalty programs Engineer high switching costs Design arduous processes for terminating services All of these The correct answer, of course, is e) All of these. People mistakenly assume that retention efforts benefit customers. But as customers who have attempted to ... Read Post

Implementation of an Employee Advocacy Program

Implementation of an Employee Advocacy Program

Sales and Marketing / Jun 6, 2020 / Glenn Gaudet

Employees make the best advocates. Who better to upvote your company or product than those who are already intimately involved and positively acquainted? Creating an employee advocacy program can help lead generation, positive name recognition, and more, all from people who can put a genuine, real message out to their personal networks. What is Employee ... Read Post

Soft Leadership: A New Direction to Leadership

Soft Leadership: A New Direction to Leadership

Leadership / Jun 5, 2020 / Professor M.S. Rao, Ph.D.

The Father of Soft Leadership “Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an ... Read Post

4 Ways Sales Will Have to Change in the Wake of COVID-19

4 Ways Sales Will Have to Change in the Wake of COVID-19

Sales Management / Jun 4, 2020 / Philip Piletic

Right now, salespeople in every industry are being confronted with what is certain to be the most unusual business environment they’ve ever seen. The massive global economic disruptions caused by the coronavirus (COVID-19) pandemic have upended the landscape in ways nobody could have predicted or prepared for. Supply chains have gone haywire, altering long-established sales ... Read Post

Disruption—The Change of Pattern

Disruption—The Change of Pattern

Leadership / Jun 2, 2020 / Nikolaus Kimla

Continuing our series on disruption, and the “greatest disrupter of all time,” let’s take a look at the patterns that changed in the time of Jesus, and now. The mindset of the time was set in an empire that encompassed the whole known world: the Roman Empire. This empire included Palestine, where Jesus grew up ... Read Post

5 BIG Risks when Pitching a Low-Ball Offer

5 BIG Risks when Pitching a Low-Ball Offer

Human Resources / May 31, 2020 / Ann Zaslow-Rethaber

Hiring a talented candidate at a discounted salary is a win-win situation, right? Wrong. The notion that you’re saving thousands of dollars by having low-ball offers accepted ignores a number of factors that prove disastrous for a company in the long run. The reason why low-ball offers are bad is that when you decide to ... Read Post

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