An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. 93 percent of all world-class sales organizations have long-term objectives with regard to their key accounts. In businesses ... Read Post

It’s always a wise move to have savings, whether it’s from work or a small business. More so, if we invest it. The reason why we invest our savings is to let that money work for us and ensure that we have money we can use whenever there are emergency expenses. But do you have ... Read Post

Forward-thinking companies want to secure the top talent, but most of that effort goes into finding and recruiting new hires, not into keeping them once they’re hired. Even once the salary has been agreed on, the benefits have been talked over, and the opportunities have been discussed, the process should just be getting started when ... Read Post

Cross-promotion may sound like just another marketing buzzword. Only, it’s anything but. Done correctly, cross-promotion can dramatically increase your sales and lift your bottom line in your value chain. The idea isn’t new either. Cross-channel marketing is offering related products or services to your patrons. Some examples of cross-promotion are Coke promoted with KFC meals, ... Read Post

Good business is based on relationships – with vendors, customers, employees, and even the public. Your freelance business is no different. Your clients are looking to work with someone who can execute their vision. Often, this professional rapport is also the reason clients will come back to you again and again. Did you know that ... Read Post

Social media platforms are the best way to promote a brand online. If you are struggling to improve your brand image then the following 5 tips can help with that. It can help you gain a wider reach and also help increase engagement on social media. Of course, this is not an exhaustive list but ... Read Post

We explored the vital importance of account management in our previous article on account management—the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? In examining this, we find that the primary way is through innovation. You’ll be able to hang onto ... Read Post

The key to creating inclusive advertising messages that effectively promote your brand to your entire target market is having a diverse marketing department. A department that matches the diversity of your audience is. In fact, organizations that prioritize diversity in their workforce tend to be more financially successful. See what a CMO resume says and ... Read Post