When it comes a salesperson engaging a prospect, soliciting a referral, and gathering information as part of their sales efforts, most tend to go to their most trusted and closely ...
Many salespeople complain about having to make cold calls, especially because they are increasingly ineffective. Social selling evangelists, myself included, suggest that social selling can help diminish the need to ...
They say that people buy from people they like and people like people who know them. More and more B2B salespeople must become trusted advisors rather than transactional order takers. ...
I will be the first one to say that social selling can be an overused expression. It is unfortunate that many see social selling as something unique or distinctly different ...
If you have never been somewhere before, and you are going to venture there then you need to get directions from someone you know, check out a map, or rely ...
Imagine, if you will, a company with different business units, a multitude of social media accounts, uncoordinated content efforts, and varying degrees of engagement. Frankly, you should not have to ...
I had the good fortune to be a guest on a recent #SalesEU Twitter Chat and Hangout On Air hosted by Martha Neumeister and Richard Young in which we discussed ...
I deliver a lot of presentations and workshops related to social media and social selling. Usually, I begin by surveying the audience with a number of questions, such as a ...
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