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When it comes a salesperson engaging a prospect, soliciting a referral, and gathering information as part of their sales efforts, most tend to go to their most trusted and closely held relationships. There is nothing wrong with taking that approach. However, what if I suggested that reaching out to lesser known people within your network ...

Many salespeople complain about having to make cold calls, especially because they are increasingly ineffective. Social selling evangelists, myself included, suggest that social selling can help diminish the need to make cold calls and potentially avoid them altogether. Connections are made with prospects in social channels rather than over the phone. If you have to ...

They say that people buy from people they like and people like people who know them. More and more B2B salespeople must become trusted advisors rather than transactional order takers. A lot is written about the customer journey and influenced them over the course of that journey with content designed to inform and influence their ...

I will be the first one to say that social selling can be an overused expression. It is unfortunate that many see social selling as something unique or distinctly different than traditional or historical sales methods. In one particular instance, it is describing what is fundamentally something we have been doing all along – seeking ...

If you have never been somewhere before, and you are going to venture there then you need to get directions from someone you know, check out a map, or rely on a GPS. Regardless, getting to where you want to go requires more information to guide you along your route. It is the same with ...

Imagine, if you will, a company with different business units, a multitude of social media accounts, uncoordinated content efforts, and varying degrees of engagement. Frankly, you should not have to imagine such a company because they are quite common. Many organizations start small with social media and then different teams or business areas branch out ...

I had the good fortune to be a guest on a recent #SalesEU Twitter Chat and Hangout On Air hosted by Martha Neumeister and Richard Young in which we discussed the topic of sales hacking. The conversation spanned social selling, tools, and methods (i.e. hacks) for salespeople to accomplish more with less. What sparked the ...

I deliver a lot of presentations and workshops related to social media and social selling. Usually, I begin by surveying the audience with a number of questions, such as a show of hands from those who have profiles on LinkedIn, Facebook, and Twitter, as well as some of the younger platforms, like Instagram. Most of ...