Sales POP - Purveyors of Propserity
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16 results
You Are What’s For Sale

You Are What’s For Sale

Sales & Marketing Alignment / Jan 2, 2019 / David Meerman Scott

My Facebook Data, Boring, Baffling, and a Bit Scary If an online product is free, then you are what’s for sale. So true! With Facebook and other free social networking sites, everything you post or like or share or join becomes a data point that serves to identify your interests that can then be sold ... Read More

Maybe Your Sales VP Is The Problem

Maybe Your Sales VP Is The Problem

For Sales Pros / Nov 7, 2018 / David Meerman Scott

We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with. The problem is that sales VPs and sales managers typically learned how to ... Read More

A GDPR Email That I Love!

A GDPR Email That I Love!

For Sales Pros / Sep 21, 2018 / David Meerman Scott

A GDPR Email You Won’t Put in the Trash Folder We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25. The ... Read More

Becoming the Buyer Expert in Your Company

Becoming the Buyer Expert in Your Company

For Sales Pros / Jul 12, 2018 / David Meerman Scott

In my days as vice president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. No matter how much product knowledge we had, that wasn’t enough. We were finally successful in doing so, but only ... Read More

For Sales Success Tell The Truth

For Sales Success Tell The Truth

For Sales Pros / Apr 15, 2018 / David Meerman Scott

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, success must come from telling the truth. Always. Every day it seems like there are new headlines describing how a company or institution has used technology in a nefarious ... Read More

10 Big Sales and Marketing Concepts for Growth

10 Big Sales and Marketing Concepts for Growth

Sales & Marketing Alignment / Mar 3, 2018 / David Meerman Scott

1) It’s buyers who are in charge The time has passed of mystery in the sales process. “Selling” doesn’t happen anymore—it’s only buying. Since potential customers can find near perfect information online, salespeople must transform themselves the the role of “authority” to “consultant.” Product narratives have to tell stories, and businesses must have the agility ... Read More

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