A TED talk is the most direct route to establishing yourself as a thought leader and expert. Following my own TEDx talk my book sales soared, and I was hearing from speaker bureaus I’d never worked with. Mostly, though, I ended up with a video that truly expresses, as it says on the application, “an ...
In business it’s a constantly repeated mantra: “Think OUTSIDE the BOX.” There is one fact that many don’t seem to grasp: the road to original ideas is not direct. Finding a location such as “outside the box” cannot be accomplished with a GPS. It’s off the grid–much like traveling a dirt road, encountering and taking ...
How hard a time do women have connecting to their power? Are they more reluctant than men to brand themselves as experts? Not long ago I was conducting a “Message of You” workshop for women. As we shared our mess-to-success life journeys, I noticed we all seemed to have something in common: each of us ...
If you are an entrepreneur–or for that matter a salesperson, speaker or even a comic–there is a story that you need to tell. It’s the story that will attract the attention of and engage your audience. It’s a story that will make them laugh. In the end, it’s the story that will will motivate them ...
5 Steps to Creating a Moneymaking Message Becoming a motivational speaker, for me, was quite a step up. I started with being a standup comic, getting heckled, flying coach and sharing a room at Motel 6 to being a paid speaker, speaking to an appreciative audience, flying first class and staying in fancy hotels with ...
Having recently become single, I of course get excited when someone asks me out to dinner, especially using the magic words, “I’m treating!” “Now, this is promising. Looks like someone really likes me!” Alas, however, my enthusiasm becomes dampened with these additional words: “I’m treating because I want to pick your brain.” Don’t get me ...
People don’t respond as well to data as they do to stories, it’s been shown. Take powerful data, put it into a story that creates an emotional response, and you’ll find that it has much more impact. That’s why companies prefer to have their products actually be part of the storyline in successful TV shows–going ...
Would you like to have more customers, web visitors opting in, and more “Buy Now” button clicks? If so, do like Hollywood–use stories to sell products and services. You don’t have to think long about it for it to make sense. You’ve probably sat through more than one meeting featuring a chart-and-graph PowerPoint presentation…during which ...
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