In the pursuit of long-term success, organizations continually seek ways to elevate their business, steering it towards sustained growth. A key strategy to achieve this is by embracing customer-centricity and ...
Hundreds of the world’s most successful B2B sales performance consultants for almost a decade agree: Salespeople fail to understand customer outcomes. That means they can’t possibly understand customer value. It ...
Happy New Year; now let’s get to work…working on the right things. Good Key Performance Indicators (KPIs) are useful management metrics, but great KPIs drive elite behaviors. In Radical Value, I observe that every ...
In the Dec. 7, 2020 episode of my podcast, Rob Hartnett gave a piece of advice that I loved so much that it’s this article’s title. This advice is gold, ...
Every business in the world has been bombarded with changes. Most headlines emphasize the bad ones, and I don’t want to minimize them. However, there are some significant opportunities among ...
The last of a 4 part series. If you aren’t enabling a culture of continuously improving value focus, you’re falling behind some competitors. In part one of this series, I ...
Your Value Focus Journey Part 3 of a 4 part series. The ability to sell the value of your offer–then price it–is what pays for all of the value your ...
Part 2 of a 4 part series. In my last article, I declared that “customer focus” is too vague to measure and implement, but that “customer value focus” was the ...
Register with an email
address.
Already have an account? Log
in here.
Register
Log in
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.