Sales POP - Purveyors of Propserity
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The Five Types of Differentiation

The Five Types of Differentiation

Leadership / Jul 8, 2019 / Mark Boundy

Sales professionals know to find and leverage differentiation. The problem: far too few know that not all differentiation is equal. Yep, differentiation is differentiated. Remember, differentiation only becomes value once a customer understands it and connects to a customer-desired outcome. It only turns into differentiated value — that moves a buying decision – when that ... Read More

Does Your Sales Approach Blow Off Profits?

Does Your Sales Approach Blow Off Profits?

Sales Training / Jun 10, 2019 / Mark Boundy

Many experts agree that selling with perspective/insight improves selling performance, but most ignore the role played by business acumen. Business expertise is foundational to perspective selling success. Ignoring it is a mistake; best case, you can win some more opportunities, but at suboptimal margins. Worst case: your insight selling investment won’t get you anywhere. Perspective ... Read More

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