Sales POP - Purveyors of Propserity
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10 Reasons Why B2B Lead Gen Should Report to Marketing

10 Reasons Why B2B Lead Gen Should Report to Marketing

Prospecting / Nov 1, 2019 / Mike Ciccolella

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales Throughout my career, I’ve seen and have had a lot of real-world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. ... Read More

9 Steps to Lead Conversion Success

9 Steps to Lead Conversion Success

Prospecting / Oct 25, 2019 / Mike Ciccolella

Lead conversion is a complex subject. We could talk about converting marketing qualified leads (MQLs) into sales qualified leads (SQLs), converting sales qualified leads (SQLs) into sales accepted leads (SALs), and converting sales qualified leads (SQLs) into closed-won deals, etc. That said, here are 9 steps to lead conversion success: Define all your lead types ... Read More

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