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How To Align Sales & Marketing For Quota Attainment

How To Align Sales & Marketing For Quota Attainment

For Sales Pros / Jan 29, 2016 / Neale Martin

In the traditional days of commerce, sales and marketing were two separate departments with separate objectives. The marketing department was responsible for gathering intelligence, creating products, and generating brand awareness through advertising & public relations. On the other hand, the sales department was solely responsible for lead generation, converting prospects to customers, and managing existing ... Read More

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