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The Power of Empathy in B2B Sales and Marketing

The Power of Empathy in B2B Sales and Marketing

For Sales Pros / Jul 29, 2015 / Matt Heinz

Your B2B sales prospects don’t want to hear about you.  They want to hear about themselves.  We all do. They don’t necessarily need compliments and platitudes.  But they do want to know that you understand their issues, their needs, their priorities. You may or not have a solution for them, that they need right now. ... Read More

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