Search

As a New Englander, I have a confession to make. I bailed on the Super Bowl at half time. Yup. I was at a great Super Bowl party, hitting going there before heading home after a solid week of business travel. The food was great, the company was even better. But the Patriots in the ...

It’s Primary time, when we all have to sift through lots of candidate pitches to figure out which one best addresses the themes and issues that we individually careabout. Yes – it’s all about messaging. Every candidate has a choice to make on how that message is crafted and what their value proposition should say. ...

I spend more time than is healthy in looking for, reading, and evaluating B2B value propositions. It is a bit of a strange occupation, but the attraction to it for me is the challenge in communicating the essence of an offer in a way that is clear, direct and simple to grasp. Achieving these three ...

One of the things that I have always done is read my writing aloud – to others or myself as a test of what I’ve created. Perhaps it is because I am a poet at heart (majored in Writing in college, and have been writing poetry for almost 40 years). The sound of the spoken ...