Sales POP - Purveyors of Propserity
TV Expert Interviews / Marketing / Apr 3, 2023 / Posted by Melanie Deziel / 31

Why Great Content Builds Audience Trust (video)


Melanie Diesel is a keynote speaker, author, award-winning branded content creator, and author of the Content Fuel Framework on how to Generate Unlimited Story Ideas and Prove It exactly How Modern Marketers Earn Trust. Co-founder of the Convoy and Group ups B, two B marketplaces that have small businesses. And what we’re going to talk about today is earning audience trust with content. Just an interesting subject because let’s face it, Melanie, content is king. And we’ve heard so much about content and content and then people have been just spewing out content all over the place. Now they’re using AI tools to spew out even more content. And I’ve always had that issue number one is the quality. But also if everybody’s publishing, who’s reading?

Platform and Frequency Selection

We need a clear tale and message to properly communicate. Clarity makes choosing a platform easier. Our audience’s choices and our talents and expertise must be considered. Focusing on a few platforms and producing high-quality material is preferable to spreading ourselves thin and producing substandard stuff elsewhere. Tools, services, and contractors can fill gaps. Be realistic and acknowledge our position in clients’ lives.

Creativity and create quality content that resonates with their audience. She emphasizes the importance of authenticity, consistency, and understanding the audience’s expectations to build trust. By conducting a trust audit, businesses can identify areas where they need to provide more backup or context, and tailor their content to their audience’s interests and needs.

Melanie also advises businesses to have a clear content strategy, figure out the story they want to tell, and select the right platform for content distribution. She reminds businesses to be realistic about their capabilities and not to feel pressured to post everywhere all the time.

Finally, Melanie and John discuss the importance of creativity in content creation and how everyone has creativity within them. By exercising their creativity like a muscle and finding support from writers or AI tools, content creators can make their process faster, easier, and more efficient.

In a world where trust is hard to earn, businesses can stand out by creating quality content that resonates with their audience and builds trust. With Melanie Diesel’s tips and insights, businesses can unlock their creativity and create content that tells their story and connects with their audience.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.

Author's Publications on Amazon

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and…
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Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program.
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