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TV Expert Interviews / Marketing / Apr 15, 2024 / Posted by Jacob Longoria / 25

Unlocking the Secrets of Digital Marketing (video)


The Digital Scaling Myth

Jacob Longoria shared eye-opening insights in a captivating discussion on scaling businesses through digital marketing. As an experienced Chief Marketing Officer, Jacob addressed a common myth. Many entrepreneurs believe technology alone can effortlessly scale their business. However, Jacob explained that while starting small is relatively simple, actual challenges arise as complexity increases with growth. At this point, implementing strategic nurturing sequences becomes crucial.

AI: The Small Business Game-Changer

When exploring AI’s potential for small businesses, our conversation took an exciting turn. Jacob highlighted user-friendly AI tools like ChatGPT and Gemini as game-changers. He encouraged companies to integrate these tools into their operations. AI can generate tailored content that resonates with specific audiences, streamline creation, and save time.

We delved into content’s pivotal role in scaling businesses. Jacob emphasized personal brands and content as cornerstones for building audience trust. He advised crafting unique content that differentiates while forging personal connections. This blend can elevate brands above competitors in customers’ eyes.

Authenticity Matters

Another key point was the significance of authenticity in content. Jacob and I agreed businesses must be authentic and easy to engage with. We touched on emotions driving purchase decisions, stressing the importance of deeply understanding target customers. This allows the creation of resonant, impactful marketing messages.

The Path to Connection

As our insightful discussion concluded, Jacob shared his experiences and invited audiences to connect on social media. The overarching message was clear: scaling through digital marketing requires nuanced audience understanding and connection.

In summary, our enlightening dialogue highlighted digital marketing’s multifaceted nature and criticality for business growth. Embracing the strategies discussed can pave the path to success in today’s competitive digital landscape.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jacob Longoria, Chief Marketing Officer at Projected Growth Consulting, is a marketing strategist and digital marketing expert with a decade of hands-on experience. Renowned for his visionary leadership, strategic planning, and creative storytelling, Jacob has a track record of spearheading initiatives that generated over $20 million in trackable revenue. His achievements include leading a digital marketing team to achieve seven-figure milestones in under 16 months and earning accolades such as the Clickfunnels 2 Comma Club Award for a $4 million funnel. Passionate about transforming businesses through digital marketing, Jacob's expertise and proven strategies promise marketing success in the digital age.


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