In the healthcare industry, there is a common misconception that revenue is solely generated from physically seeing patients. However, strategic planning and innovative marketing expert Jamaul Ford argues that healthcare professionals can achieve patient growth and create new revenue streams by offering ancillary services and building strong relationships with their patients.
Ford’s program, Wealth List, empowers healthcare professionals to do just that. By providing additional products and subscriptions, dentists can help patients maintain good oral health between visits. Speech and hearing therapists and primary care physicians can also use this approach to offer additional services that improve their patient’s quality of life.
In addition to offering ancillary services, Ford also emphasizes the importance of continuous care and communication. Patients often feel disconnected from their doctors and dentists because they only see them when they have a problem. Ford believes that doctors should take the time to understand their patients’ lifestyles and provide support and guidance beyond the physical appointments.
Enhancing Patient-Doctor Relationship
Technology and AI can play a role in enhancing the patient-doctor relationship by providing ongoing support and accountability. For example, AI-powered chatbots can remind patients to stay on their diet or exercise regularly. Ford also believes that technology can help patients and providers connect with each other on a more personal level.
When it comes to partnering patients with the right healthcare providers, Ford believes that it is crucial to understand their needs and preferences. His company, Jamaul Ford Marketing, has received over 10,000 leads for patients in the past two months through B2B communication. Ford and his team prioritize listening to patients and ensuring that they are partnered with providers who align with their values.
Overall, Ford’s insights into the healthcare industry are enlightening. His emphasis is on the importance of patient-doctor relationships, the role of technology, and the need for continuous care and communication. His program, Wealth List, is a testament to his commitment to these principles, aiming to increase revenue for providers and make patients feel cared for.
John is the Amazon-bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.