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The 9 Questions Every Lawyer MUST Ask Before Investing in an SEO Package
Blog / Marketing / Jul 9, 2024 / Posted by Sales POP Guest Post / 11

The 9 Questions Every Lawyer MUST Ask Before Investing in an SEO Package


As the legal sector becomes increasingly competitive, having an excellent online presence has become a necessity rather than a luxury. With potential clients increasingly turning to search engines like Google to find legal representation, search engine optimization (SEO) has become a critical tool for law firms to attract and engage new clients. As you learn more about SEO packages, it’s important to understand that they can vary significantly in terms of services offered, strategies employed, and ultimately, results achieved. Choosing the right SEO package can be the difference between your law firm thriving online and getting lost in the digital noise.

To ensure you make an informed decision that aligns with your firm’s unique needs and goals, here are the nine essential questions every lawyer must ask before investing in an SEO package.

What Are Your Specific Goals for SEO?

Before you even start exploring SEO packages, it’s important to know exactly what you want to achieve. Do you want more people visiting your website? Do you want to show up higher in search results for keywords that matter to your practice? Or are you hoping to attract more potential clients who are ready to hire a lawyer?

Your SEO goals need to be crystal clear, something you can measure, and they should fit in with your overall marketing plan.

The SEO team will work with you to understand your specific needs and tailor their approach accordingly. For instance, if your goal is to attract more local clients, they might focus on local SEO strategies such as optimizing your Google My Business profile and building local citations. Your SEO investment will be more effective and focused if you clearly define your goals upfront.

Can You Show Me Examples of Your Past Successes with Law Firms?

Any experienced SEO provider should be able to provide concrete examples of their past successes with other law firms. Ask for case studies or testimonials that demonstrate their ability to deliver results in your practice area or for firms with similar target audiences.

These examples can provide valuable insights into the provider’s expertise, strategies, and the kind of results you can realistically expect. Remember, past performance is not always indicative of future results, but it can give you a good sense of the provider’s capabilities and whether they are a good fit for your firm.

How Will You Measure and Report on the Success of the SEO Campaign?

SEO is a long-term game, and it’s essential to have a clear understanding of how your provider will measure and report on the success of your campaign. They should be able to provide you with regular reports that track key metrics such as keyword rankings, organic traffic, and conversion rates. Transparent communication is key here, and a good provider will be proactive in sharing insights and explaining how their efforts are contributing to your firm’s goals.

Accountability is also important. Your provider should be willing to take responsibility for the results of their work and make adjustments as needed. By establishing a clear reporting framework upfront, you can ensure that your SEO investment is transparent, measurable, and ultimately, successful.

What Specific SEO Strategies Will You Use for My Law Firm?

SEO isn’t a one-size-fits-all solution. Effective strategies vary depending on your practice areas, target audience, and current online presence. As you delve deeper into website marketing for attorneys, you’ll discover the importance of tailoring your approach. A reputable provider will conduct thorough research and develop a customized SEO plan for your law firm.

Ask potential providers to outline the specific strategies they propose to use. This may include on-page optimization (improving your website’s content and structure), content creation (creating blog posts, articles, or videos that attract and engage potential clients), link building (acquiring high-quality backlinks from other websites), and technical SEO (addressing technical issues that may hinder your website’s performance).

Just as you wouldn’t want a lawyer using shady tactics to win your case, you don’t want an SEO provider cutting corners to boost your rankings. It’s essential to ensure your SEO partner follows the rules, using strategies that search engines (like Google) approve of. White-hat SEO focuses on creating valuable content that genuinely helps potential clients, not just tricking the system. This approach may take a bit more time, but it builds a solid foundation for lasting success and avoids the risk of penalties down the road.

How Will You Tailor Your SEO Approach to My Specific Practice Areas and Target Audience?

Your ideal clients are searching for specific legal services in specific locations. A successful SEO campaign needs to understand your niche and cater to your target audience’s needs. Inquire about how the provider plans to research and identify the keywords and phrases that your potential clients are using.

This involves understanding the language your audience uses, the questions they ask, and the problems they are trying to solve. The provider should then incorporate these insights into their content creation and website optimization strategies to ensure that your firm’s online presence resonates with the right people.

Remember, the goal is to attract qualified leads – people who are actively seeking the legal services you offer. By tailoring their approach to your specific practice areas and target audience, a skilled SEO provider can help you connect with those individuals and turn them into paying clients.

What Is Your Experience with Local SEO for Law Firms?

For many law firms, attracting local clients is a top priority. Local SEO is a specialized area of SEO that focuses on optimizing your online presence for local search results. If you’re looking to attract clients in a specific geographic area, it’s essential to choose a provider with proven experience in local SEO for law firms.

Ask potential providers about their experience with optimizing Google My Business profiles, building local citations, and creating location-specific content. They should also be familiar with the unique challenges and opportunities of local SEO for law firms, such as competition from other local firms and the importance of online reviews and ratings.

A provider with a strong track record in local SEO can help you dominate the search results in your area, attract more local clients, and grow your practice, so looking at the best lawyer SEO companies is an option here.

How Will You Keep Me Updated on the Progress of My SEO Campaign?

SEO is not a sprint; it’s a marathon. It takes time and consistent effort to see results. Therefore, it’s crucial to partner with a provider who prioritizes transparent communication and regular updates. Inquire about the frequency and format of progress reports. Will they provide weekly, monthly, or quarterly updates? Will the reports be detailed and easy to understand, or will they be filled with technical jargon?

A good provider will not only keep you informed about the progress of your campaign but also explain the rationale behind their strategies and how they align with your goals. They should be proactive in communicating any challenges or changes in the SEO landscape that might affect your campaign.

Additionally, having a dedicated point of contact who is readily available to answer your questions and address your concerns is essential. Open communication fosters trust and ensures that you’re always in the loop regarding your SEO investment.

What Is Your Policy on Contract Length and Cancellation?

Before signing any contract, it’s important to understand the terms and conditions, particularly regarding contract length and cancellation policies. Some providers may require long-term commitments, while others offer more flexible month-to-month options. Choose a provider whose contract terms align with your comfort level and business needs.

Additionally, you need to understand the cancellation policy. What happens if you’re not satisfied with the results or need to terminate the contract for any reason? Are there any penalties or fees involved? Reputable providers will offer transparent contract terms and flexible cancellation options to give you peace of mind.

What Is Included in Your SEO Package and What Is the Total Cost?

SEO packages can vary widely in terms of services included and pricing. Some packages may focus on specific areas of SEO, such as on-page optimization or content creation, while others offer a more comprehensive suite of services. It’s important to get a detailed breakdown of what’s included in the package so you can assess its value and ensure it aligns with your budget and goals.

Don’t be afraid to ask for clarification on any unfamiliar terms or services. A good provider will be happy to explain their approach and how it will benefit your firm. It’s also a good idea to compare prices from different providers to get a sense of the market rate and ensure you’re getting a fair deal.

Remember, the cheapest option isn’t always the best. Investing in a high-quality SEO package from a reputable provider can yield significant returns for your law firm in the long run.


Choosing the right SEO package is a crucial decision for any law firm looking to enhance its online visibility, attract more clients, and grow its practice. By asking these nine essential questions, you can ensure that you’re partnering with a reputable provider who understands your unique needs and goals.

Remember, effective SEO takes time, effort, and expertise. Don’t be swayed by promises of overnight success or suspiciously low prices. Instead, focus on finding a provider who is transparent, communicative, and committed to delivering measurable results.

You’re investing in the future of your law firm when you purchase a high-quality SEO package. With the right SEO partner by your side, you can unlock the full potential of digital marketing and achieve lasting success in the competitive legal landscape.

If you’re ready to take the next step and explore how SEO can benefit your law firm, consider reaching out to reputable providers like Comrade Digital Marketing. With a proven track record of success and a commitment to client satisfaction, they can help you navigate the complexities of SEO and achieve your marketing goals.

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These are Sales POP! guest blog posts that we thought might be interesting and insightful for our readers. Please email with any questions.


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