Neuroscience and business are two industries that may not seem to go together, but new technology and research have generated an opportunity for science and sales to collide. Through neuroscience, companies can get their message out there in a way that actually resonates with the client on a real, genuine, biological level. Jeff Bloomfield, interviewed by John Golden, explores the connection between storytelling, neuroscience, and sales.
This expert sales interview explores:
- How storytelling can impact your selling
- Using human nature to your advantage
- The order you say things, not just what you say
- The importance of connection and credibility
The Impact of Storytelling:
Most people and most cultures come from oral traditions, where important messages are handed down from generation to generation, and storytellers and poets were highly celebrated people in the community.
Circumventing Human Nature:
Human beings are self-wired for preservation. It’s part of the biological drive that has helped us as a species survive. Your buyer is no different.
The Order of Communication:
The order in which you communicate with your clients is absolutely vital. When the human brain is under pressure or stress, it will always communicate subconsciously from its highest level of training.
Connection and Credibility:
It’s important to have both connections and credibility. Often times, salespeople are trained so that they are credible.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.