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3 Tips for Small Business Growth
Blog / Marketing / Jan 20, 2023 / Posted by Melanie Musson /

3 Tips for Small Business Growth

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Big businesses may have an edge regarding the customer base, cash flow, inventory, and a host of other factors. But many consumers, especially the younger generations, want something different in their experience.

And that’s where your small business can fill the gap and offer the experience consumers are looking for. You can provide things that big businesses can’t because of your size. Sometimes, the fact that your business is small is your best asset.

And while focusing on giving customers, you should not neglect setting up safeguards for your business because bouncing back from hardship isn’t always easy. You’ll be able to continue meeting your customer’s needs if you focus on protecting your company’s weaknesses through prevention and commercial insurance.

Three Tips for Providing Customer Experience

Happy customers tend to be loyal customers, so let your customers know that you appreciate them and depend on them by giving them the things they need to be satisfied return customers.

Tip #1 – Customize Your Service or Product

If your customer requests something that’s within your scope but a little bit different than what you’ve been offering, do what you can to shift to provide for their needs. And don’t be afraid to charge more for your services. You’re a business and your time and effort are valuable.

Customers wanting something unique should be willing to pay for your services and are often happy to pay more.

Tip #2 – Make Customers Feel Important

A thank you note after a sale can go a long way. When people spread gratitude, it makes others feel happier. Let your customers know that their business makes a difference to your company and your community.

You could also build a loyalty program to reward frequent and longtime customers with sales or discounts based on their referrals and business.

Tip #3 – Build a Community With Your Customers

Get to know your customers. If you have a storefront, great frequent customers by name. When people feel like they belong at your business, they’ll be more likely to return. You can also start in-person groups for your customers to help build networks.

If an educational class would be appropriate, you could offer that. If you have a storefront, you could have a ladies’ night with snacks and sales. You must consider how your small business could leverage a group offering to increase your customer’s sense of community through education.

Protect Your Small Business

Often businesses become solely focused on profitability, so they neglect to address their risks.

Internet Security

If you have information on the internet and do business online, you need cybersecurity that protects you from hackers, ransomware, and stolen data. If you do business online, you can’t afford to lose that avenue of drawing customers and earning income for even one day.

Insurance for Your Business Risks

Even with internet security and safety measures, there’s still a risk that someone could hack into your network. That’s why you need cyber insurance. In addition, your business could be damaged by a natural disaster, vandalism, or other perils.

A customer could slip in your entryway and brake their arm. Someone could accuse you of slander. There are so many risks when you run a business, but there are insurance products to help you recover from these situations.

A business insurance policy with cyberinsurance will protect you from the most common risks and even uncommon risks, like raccoon vandalism to your business.

Embrace what makes your business special and focus on making your customer experience the best it can be. And make sure you assess your risks so that you can continue to stay in business even if the unexpected happens.

About Author

Melanie Musson, a published insurance expert, is the fourth generation in her family to work in the insurance industry. Over the past two decades, she has gained in-depth knowledge of state-specific insurance laws and how insurance fits into every person’s life, from budgets to coverage levels. She specializes in autonomous technology, real estate, home security, consumer analyses, investing, digital security, and business finance.

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