B.U.G.S — Beliefs Under the Ground Surfacing
In this Expert Insight Interview, Hilary DeCesare discusses B.U.G.S — Beliefs Under the Ground Surfacing and the steps you can take to remove them. Hilary DeCesare is an executive coach, a podcast host, and an award-winning entrepreneur. She has launched the Relaunch Collective, which helps people relaunch their lives, their careers, or whatever else they want to transform about themselves.
This Expert Insight Interview discusses:
- The concept of B.U.G.S — Beliefs Under the Ground Surfacing
- How to reprogram your brain to get rid of B.U.G.S
- Why we fear major change, even if it is positive
When you think about your self-image and identity, you probably associate it with a set of goals. We often get close to achieving those goals only to have something stop us right before we reach them. This can be very discouraging and disappointing.
Hilary DeCesare discovered in her work as a psychologist and executive coach that people’s beliefs about themselves are what holds them back. There is a particular level to which we subconsciously believe we belong, and it is difficult to break free of that belief system. This is what the concept of B.U.G.S is all about.
You don’t have to co-opt the beliefs of others, even if they’ve been instilled in you at an early age. You can set these beliefs aside and create your own success story. Reprogramming your belief system is the most important step when it comes to getting rid of B.U.G.S.
If you’ve believed all your life that you’re not capable of being someone special and doing great things, it won’t be easy to make yourself believe otherwise. You will have to keep telling yourself the opposite of the thoughts that used to hold you back, and you’ll have to do it for a long time.
Fear of Success
People suffer from all sorts of fears — the fear of failure, impostor syndrome, etc. But one of the most fascinating is the fear of success. Someone listening to this interview might choose to employ the concepts described in it, only to realize that it would bring a massive change to their life.
The fact that the change would be entirely positive almost doesn’t matter. We fear change to the extent that we’re capable of inventing new problems and obstacles even when we get past the ones that held us back before.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.