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The Pipeliner Philosophy Wheel
Blog / Leadership / Jun 18, 2021 / Posted by Nikolaus Kimla / 305 

The Pipeliner Philosophy Wheel

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Our philosophy wheel, shown here, visually illustrates the people, processes, and technology philosophy that drive Pipeliner. We are the only vendor that so fully incorporates these fundamentals.

People

At the end of the day, everything starts with people. People are the very heart of a company—administration people, marketing people, salespeople, C-level people, accounts people, and all the rest.

We are currently living in an age of transformation. That means people must be able to transform and be equipped and empowered. They must be led, and view the change. If these things don’t happen, your company won’t make it. From our company, we’re assisting you through this transformation by focusing on sales, sales leadership, and C-level.

We’ve written extensively about salespeople, beginning with labeling them as “salespreneurs”—entrepreneurs within the enterprise. With our Network Selling model, we have even laid out complete guidance for the needed mindset of change for salespeople.

As you can see in the wheel, we believe that positive psychology impacts everyone in the long run. If you look into the Network Selling model, you’ll see the requirements for self-esteem and business acumen, the approach of confidence in the salesperson’s product and company. If you follow the Network Selling model, you will find yourself changing, as the result of this model is a win-win for both the salesperson and customer. Today we all need deals in which both sides win. One side or the other winning too much means that a real customer relationship will never come to pass.

Through this, we have put the “R” (for “relationship”) back in “CRM.” That “R” had all but disappeared through the technical-only approach taken by most CRM applications. What kind of relationship is that?

If you examine our philosophy wheel, you’ll note our total belief in learning from those who came before us, agents of wisdom. These were like people who preceded us in a relay race, and handed us the baton which we have carried on. As a society, we should embrace all of the giants who came before us—in art, music, literature, technology, business and every area of endeavor.

Certainly, there are those who have passed down wisdom in sales, such as Dale Carnegie and Zig Ziglar. Such pioneers brought tremendous value to sales teams. We certainly cannot toss away what they’ve taught us with the claim that we know better. It’s just not true.

Processes

The second part of our Philosophy Wheel is processes.

People are always on a journey together, and this journey is what makes up a company. They have a common goal on which they are constantly collaborating. Without that collaboration, no goal could be reached.

That collaboration is constantly being optimized so that factors that are faulty or don’t work are eliminated. Such optimization happens through a system or a process. Processes mean that everyone will be more productive, and will continue to succeed.

Throughout our journey, every one of us seeks to grow. People not only grow as themselves through processes, but so do whole areas of a company and the company itself. Growth is not only measured financially—it should also be measured in deeply reaching your customers, employees, and even society with your products and services. This is all done through processes.

If processes are not efficient and effective, you have no continuous optimization. The one factor that separates human beings from all other life on this planet is that human beings make progress. Animals and plants do not. Humans, however, create processes and constantly optimize them. This even happens on the last day before a person dies.

As you can see in our Philosophy Wheel, we have taken from those who laid out process definitions for us. A fine example is Austrian management consultant, author and educator Peter Drucker, who said, “If you can’t measure it, you can’t manage it.”

Technology

Our final point is technology.

We know that our current technology, the cloud version of Pipeliner CRM, is built upon the future proof-of-concept. Why? Because we are working within the teeming science of open source, upon which we are entirely based as a company. For instance, Pipeliner CRM runs on the Ubuntu operating system. We utilize PostgresSQL as a back-end database, Python programming language for our front end, AngularJS front-end framework, and many other open-source elements.

Because of open source, we have total confidence for the future. In the last four years, the open-source community has grown from 23 million to over 100 million programmers. This is incredibly exponential growth. At Pipeliner, we continue to build on this positive possibility which allows us to scale unbelievably.

Beyond simply Pipeliner, there is a digital transformation happening throughout society. It is governed by the cybernetic principle of simplicity, which we thoroughly believe in and follow, which tells us that complexities must be made into simplicities. For us, we’ve achieved simplicity through our totally visual approach.

Our technology is continuously improving through constant iterations, in which we are consistently updating and upgrading our product.

We’ve definitely achieved what no other CRM has achieved. We’re the first and only CRM solution to include robust lead generation and account management in one single system. That is why we believe we are the leader in the industry.

In addition to our product offering as no other vendor in our industry, we have sought to equip salespeople with additional knowledge so that they can maintain the right mindset. We developed a potent digital knowledge platform called SalesPOP, through which salespeople can take advantage of the advice of thousands of experts, enhancing their efficiency and productivity.

We hope that the application of this information will transform your company as it has transformed ours.

About Author

A 30-year veteran of the computer industry, Nikolaus has founded and run several software companies. He and his company uptime iTechnology are the developers of World-Check, a risk intelligence platform eventually sold to Thomson Reuters for $520 million. He is currently the founder and CEO of Pipelinersales, Inc., developer and publisher of Pipeliner CRM, the first CRM application aimed squarely at actually empowering salespeople. Also a prolific writer, Nikolaus has authored over 100 ebooks, articles, and white papers addressing the subjects of sales management, leadership and sales itself.

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